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Lookup NU author(s): Dr Janet Ward
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Author(s): Ward JA
Editor(s): Armstrong, G; Kotler, P; Harker, M; Bennan, R
Publication type: Book Chapter
Publication status: Published
Book Title: Marketing an Introduction
Year: 2009
Pages: 474-475
Publisher: Pearson Education Ltd
Place Published: Harlow, Essex, England
Library holdings: Search Newcastle University Library for this item
ISBN: 9780273713951