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Authentic Ethnic Advertisement Perceptions

Lookup NU author(s): Nora Alomar, Professor Natalia Yannopoulou, Professor Klaus Schoefer


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Publication metadata

Author(s): Alomar N, Yannopoulou N, Schoefer K

Publication type: Conference Proceedings (inc. Abstract)

Publication status: In Press

Conference Name: Academy of Marketing Science (AMS) Annual Conference

Year of Conference: 2019

Acceptance date: 26/12/2018

Publisher: Academy of Marketing Science