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Lookup NU author(s): Dr Gareth Evans
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Since the 1970s, there has been a significant increase in private car usage mirrored by a significant decrease in Public Transport usage. It is widely acknowledged that current growth in road traffic levels are unsustainable, and a range of incentives have been introduced in an attempt to reverse the modal imbalance. One area that has been relatively overlooked is Public Transport mapping information. In particular, this research investigated the potential of the ‘Stop-Specific’ Bus Map (SSBM). Many people have difficulties with general map reading tasks and a SSBM is designed to simplify map information to only show routes that call at an individual stop. It is envisaged that if people have greater confidence in their understanding as to where buses go, they will be more inclined to choose to travel by bus on a regular basis. This paper discusses the general issues surrounding bus map information, the results of the SSBM performance tests, peoples’ views on the SSBM idea and whether the greater introduction of SSBMs could potentially improve patronage on our buses.
Author(s): Evans GD, Forrest D, Morrison A
Editor(s): PTRC Conferences
Publication type: Conference Proceedings (inc. Abstract)
Publication status: Published
Conference Name: 4th Annual Scottish Transport Applications and Research (STAR) Conference
Year of Conference: 2008
Publisher: PTRC Conferences
