ePrints

Assessing visitor preferences in the management of archaeological and heritage attractions: a case study of Hadrian's Roman Wall

Lookup NU author(s): Emeritus Professor Ken Willis

Downloads

Full text for this publication is not currently held within this repository. Alternative links are provided below where available.

Abstract

Managing archaeological and heritage sites requires information on visitor preferences to guide displays of cultural exhibits. A choice experiment is used to investigate visitor preferences in the management of Vondolanda Roman fort, within Hadrian's Wall World Heritage Site. It assesses visitor preferences, utility and value of attributes of the site: excavation and research, interpretation information, museum displays, reconstructions, visitor amenities and admission price. Interaction effects between attributes are analysed. The analysis reveals a preference for the status quo and greater choice uncertainty associated with alternative hypothetical attribute bundles. Neighbouring substitute Roman forts affect the price that visitors are willing to pay for entry. Copyright (C) 2009 John Wiley & Sons, Ltd.

Publication metadata

Author(s): Willis KG

Publication type: Article

Publication status: Published

Journal: International Journal of Tourism Research

Year: 2009

Volume: 11

Issue: 5

Pages: 487-505

ISSN (print): 1099-2340

ISSN (electronic): 1522-1970

Publisher: John Wiley & Sons Ltd.

URL: http://dx.doi.org/10.1002/jtr.715

DOI: 10.1002/jtr.715

Altmetrics

Share