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Creative methodologies for understanding a creative industry

Lookup NU author(s): Dr Sally Jane Norman


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The production of innovation or novelty in creative interactions is normally represented in research either as normative patterns of behaviour (being creative) or as post-hoc empirical objects (new firms, new products etc.) The structure of creative practices, i.e. what particular forms of interactivity produce successful novelty (i.e. which becomes ‘normal’ and not novel, which creates and captures value), is not well researched. This paper provides a ‘digital economy’ perspective of the creative industries as a micro-level example of a wider analytical problem, which is how society changes itself. The increasing level of innovation and creativity produces greater levels of instability in social structures (habits, norms etc.) Completely new industries can arise (and ‘creatively’ destroy old ones) as new stabilised patterns form, particularly where entry costs are tumbling, such as digital milieu.

Publication metadata

Author(s): Fuller T, Warren L, Norman SJ

Editor(s): Henry, C; de Bruin, A

Publication type: Book Chapter

Publication status: Published

Book Title: Entrepreneurship and the Creative Economy: Process, Practice and Policy

Year: 2011

Pages: 79-96

Print publication date: 03/11/2009

Publisher: Edward Elgar Publishing Ltd.

Place Published: United Kingdom

Library holdings: Search Newcastle University Library for this item

ISBN: 9781848447691