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Lookup NU author(s): Dr Ray Lowry,
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Aims: The aim of this study is to evaluate an intervention using social marketing principles to increase breastfeeding and reduce smoking during pregnancy in a population to improve life chances for children born in a town in north east England. Method: Breastfeeding and smoking cessation attendance rates were measured against targets set in a government-local health authority agreement. Results: Targets were bettered in both breastfeeding and smoking cessation. Conclusion: This social marketing-based approach is successful.
Author(s): Lowry RJ, Billett A, Buchanan C, Whiston S
Publication type: Article
Publication status: Published
Journal: Perspectives in Public Health
ISSN (print): 1757-9139
ISSN (electronic): 1757-9147
Publisher: Sage Publications Ltd.
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