Toggle Main Menu Toggle Search

Open Access padlockePrints

Farm Animal Welfare, Consumer Willingness to Pay, and Trust: Results of a Cross-National Survey

Lookup NU author(s): Giuseppe Nocella, Dr Lionel Hubbard, Riccardo Scarpa


Full text for this publication is not currently held within this repository. Alternative links are provided below where available.


Higher animal welfare standards increase costs along the supply chain of certified animal-friendly products (AFP). Since the market outcome of certified AFP depends on consumer confidence toward supply chain operators complying with these standards, the role of trust in consumer willingness-to-pay (WTP) for AFP is paramount. Results from a contingent valuation survey administered in five European Union countries show that WTP estimates were sensitive to robust measures of consumer trust for certified AFP. Deriving the WTP effect of a single food category on total food expenditure is difficult for survey respondents; hence, a budget approach was employed to facilitate this process.

Publication metadata

Author(s): Nocella G, Hubbard LJ, Scarpa R

Publication type: Article

Publication status: Published

Journal: Applied Economic Perspectives and Policy

Year: 2010

Volume: 32

Issue: 2

Pages: 275-297

Print publication date: 16/02/2010

ISSN (print): 2040-5790

ISSN (electronic): 2040-5804

Publisher: Oxford University Press


DOI: 10.1093/aepp/ppp009


Altmetrics provided by Altmetric