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Using the Internet Archive for measuring web site change: A methodology

Lookup NU author(s): Professor Savvas PapagiannidisORCiD


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As Internet technologies advance and design trends evolve, so does web site design. With the increasing significance that web sites have for all organisations defining and measuring change over time can have important practical implications for marketing purposes. The aim of this paper was to analyse the development of web sites over time, measuring which elements change and how much. The element list was compiled based on the human computer interaction literature. A system was then built to collect and analyse web sites using the design elements list. When it came to the data collection, we used the Wayback Machine available as part of the Internet Archive. Our longitudinal analysis spanned a decade of web site development. The paper discusses the methodology adopted and the early findings of our research.

Publication metadata

Author(s): King A, Stahl F, Papagiannidis S

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Unpublished

Conference Name: Annual London Business Research Conference

Year of Conference: 2010