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Mexico 1968 and South Africa 2010: Development, Leadership and Legacies

Lookup NU author(s): Dr Keith Brewster


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In this essay we compare the rationales for hosting the 1968 Olympic Games in Mexico City with the FIFA World Cup 2010 to be held in South Africa. We draw on in-depth interviews, archival materials and a range of press coverage. We argue that three broad overlapping themes are apparent in both case studies. These are the developmental rhetoric both hosts employ in the justification of holding the events in their respective countries. Mexico and South Africa convey a leadership role that stretches across the South American and African continent respectively. Finally, both countries argue that the legacy the respective tournament leaves is important.

Publication metadata

Author(s): Bolsmann C, Brewster K

Publication type: Article

Publication status: Published

Journal: Sport in Society

Year: 2009

Volume: 12

Issue: 10

Pages: 1284-1298

ISSN (print): 1743-0437

ISSN (electronic): 1743-0445

Publisher: Routledge


DOI: 10.1080/17430430903204785


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