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Cultural differences in design perceptions of consumer products: A Kansei engineering approach

Lookup NU author(s): Dr Kim Pearce, Dr Joan Harvey, Ronald Jamieson


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National cross-cultural differences can be linked to organisational and manufacturing success or failure; additionally they have been shown to influence design perception, which in turn can impact on product acceptability and marketability in different countries. Participants in Austria, China, India and the United Kingdom completed Kansei Engineering questionnaires to measure affective responses to and perceptions of 8 light dimmer switches. Following univariable and multivariable statistical analysis, both gender and nationality differences were found in single emotional measures and in clusters; these are interpreted in terms of product design attributes that provoke specific emotion. The findings are considered in light of existing knowledge about national cultures and emotions.

Publication metadata

Author(s): Pearce KF, Harvey J, Jamieson R

Editor(s): R Bris, C Guedes Soares & S Martorell

Publication type: Book Chapter

Publication status: Published

Book Title: Reliability, Risk and Safety

Year: 2009

Volume: 1

Pages: 767-772

Print publication date: 07/09/2009

Publisher: Taylor and Francis

Place Published: London

Notes: Conference: Prague, Czech Republic. 7-10 September 2009.

Library holdings: Search Newcastle University Library for this item

ISBN: 9780415555098