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(Social) Marketing and Ethics: Should we, and can we, help people change?

Lookup NU author(s): Dr Emma Giles


Publication metadata

Author(s): Giles EL

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: Putting Marketing in its Place: Academy of Marketing Annual Conference

Year of Conference: 2009

Date deposited: 12/11/2010

Publisher: Academy of Marketing


Notes: Doctoral Colloquium