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Perceived risk, behavioural control and motivation to protect health in relation to the Avian 'flu epidemic

Lookup NU author(s): Dr Joan Harvey, Dr George Erdos


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Two questionnaires were constructed to examine attitudes and perceptions of risk in relation to Avian 'flu (AF), smoking and other health issues. Measures included attitudes, consumption of poultry and beef, changes in shopping and eating behaviour and estimates of the number of deaths and due to AF. Four hypotheses addressed demographic differences, associations between perceived control and perceived intention and differences between smoker and non-smokers in attitudes to AF. Results provided support for the hypotheses, albeit not for all the factors derived from the principle components analyses. The perceived levels of threat and likely responses are also reported. These findings are discussed in light of attitude and health risk theories and it is proposed that many people will respond by reducing poultry consumption when AF reaches the UK, but many will generally disregard the threat unless the Government takes action.

Publication metadata

Author(s): Harvey J, Erdos G, McKie H, Preston D

Editor(s): Guedes Soares, C; Zio, E

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: Safety and Reliability for Managing Risk: Proceedings of the European Safety and Reliability Conference 2006

Year of Conference: 2006

Pages: 1307-1314

ISSN: 9780415423137

Publisher: Taylor and Francis

Library holdings: Search Newcastle University Library for this item

ISBN: 0415416205