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Lookup NU author(s): Dr Xinming He
One key strategic decision in a firm’s internationalization process is the international market selection (IMS). IMS must match the firm’s own-specific resources and capabilities for optimal performance. This research, drawing on the resource-based view, investigates how a firm’s market orientation (MO) resources and capabilities influences the firm’s IMS between culturally close and distant markets and how the matching of MO and IMS impacts on its international performance. We hypothesize that market-oriented firms tend to choose culturally distant markets that help them exploit their MO. Firms with a fit between MO and IMS tend to perform better internationally than those without such a fit. Both hypotheses are supported by our database of Chinese manufacturing firms expanding internationally.
Author(s): He X, Wei Y
Publication type: Article
Publication status: Published
Journal: International Business Review
Year: 2011
Volume: 20
Pages: 535-546
Print publication date: 20/11/2010
Date deposited: 14/07/2011
ISSN (print): 0969-5931
ISSN (electronic): 1873-6149
Publisher: Pergamon
URL: http://dx.doi.org/10.1016/j.ibusrev.2010.10.003
DOI: 10.1016/j.ibusrev.2010.10.003
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