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The role of the CEO and leadership branding: credibility not celebrity

Lookup NU author(s): Dr Julie Hodges

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Publication metadata

Author(s): Hodges J

Editor(s): Burke, R., Martin, G., Cooper, C.

Publication type: Book Chapter

Publication status: Published

Book Title: Corporate Reputation

Year: 2011

Pages: 181-198

Series Title: Psychological and Behavioural Aspects of Risk

Publisher: Gower

Place Published: London, UK

Library holdings: Search Newcastle University Library for this item

ISBN: 9780566092053


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