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Selling sustainable mobility: The reporting of the Manchester Transport Innovation Fund bid in UK media

Lookup NU author(s): Professor Geoff Vigar, Andrew Shaw


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This paper examines how complex transport projects are reported in the media using the Transport Innovation Fund bid for Greater Manchester as a case study. It demonstrates how projects are simplified and distorted in the media in a systematic way. Such distortion is explained by a scheme’s perceived newsworthiness, its complexity and the contemporary nature of news media production. The paper has implications for future research in this area and the implementation of sustainable transport policy. It urges transport professionals to both better understand, and engage directly with, the media if they are to maximise the benefits of efforts to shape travel behaviour.

Publication metadata

Author(s): Vigar G, Shaw A, Swann R

Publication type: Article

Publication status: Published

Journal: Transport Policy

Year: 2011

Volume: 18

Issue: 2

Pages: 468-479

Print publication date: 15/10/2010

ISSN (print): 0967-070X

ISSN (electronic): 1879-310X

Publisher: Pergamon


DOI: 10.1016/j.tranpol.2010.09.005


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