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Lookup NU author(s): Professor Susan Chilton
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A “choice experiment” is a survey containing a sequence of choice sets of two or more options in which the levels of several attributes and the price vary. Respondents indicate their most preferred option for each choice set. Although these types of surveys have the advantage of increased statistical efficiency of parameter estimates, it is unknown whether this benefit comes at the expense of strategic or other types of non-demand revealing responses. This experiment systematically tests for the effects of both the number of options and single vs. repeated choices on non-demand revelation in a choice experiment. The results indicate that repeated choice formats are susceptible to non-demand revelation in favor of the status quo option. We propose several hypotheses about the potential causes of this bias.
Author(s): Carson K, Chilton S, Hutchinson G
Publication type: Report
Publication status: Published
Series Title: Newcastle Discussion papers in Economics
Report Number: 2010-05
Institution: Newcastle University Business School
Place Published: Newcastle upon Tyne, UK
Notes: ISSN: 1361-1837
To be submitted to Journal of Environmental Economics and Management May/June 2011