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Use of the Internet for willingness-to-pay surveys: A comparison of face-to-face and web-based interviews

Lookup NU author(s): Dr Jytte Seested Nielsen


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An increasing number of stated preference surveys are now carried out on the Internet, yet only few studies have compared the results from web-based surveys with results from other survey modes. The main objective of the present paper is to examine the use of Internet as a survey mode for a CVM study aimed at valuing a gain in life expectancy in the context of air pollution. Convergent validity of the web-based survey mode is examined against face-to-face interviews with respect to differences in socio-demographic characteristics, non-response bias, and differences in willingness-to-pay-related parameters. The general result is that the mean and median willingness-to-pay estimates are statistically indistinguishable across the two survey modes while differences in other willingness-to-pay related parameters exist across the two survey samples.

Publication metadata

Author(s): Nielsen JS

Publication type: Article

Publication status: Published

Journal: Resource and Energy Economics

Year: 2011

Volume: 33

Issue: 1

Pages: 119-129

Print publication date: 06/02/2010

ISSN (print): 0928-7655

ISSN (electronic): 1873-0221

Publisher: Elsevier BV


DOI: 10.1016/j.reseneeco.2010.01.006


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