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Resource-Based and Institutional Perspectives on Export Channel Selection and Export Performance

Lookup NU author(s): Dr Xinming He

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Abstract

Exporting is a critically important strategy for firms to grow, yet research in this area has tended to ignore how firms can leverage resource-based capabilities to improve export performance. Building on the resource-based view and institutional theory we develop a novel perspective to explain how a firm can improve export performance by aligning its export channel with its level of market orientation capabilities, contingent on the institutional distance between home and export market. Using a unique database of Chinese exporters we find that exporters with strong market orientation capabilities prefer hierarchical export channels while those with weak market orientation capabilities prefer hybrid channels. Our analysis also indicates that the institutional distance between China and the export market moderates this relation. Moreover, we find that aligning export channel choice with firm level market orientation capabilities and institutional distance yields better export performance.

Publication metadata

Author(s): He X, Brouthers KD, Filatotchev I

Publication type: Article

Publication status: Published

Journal: Journal of Management

Year: 2013

Volume: 39

Issue: 1

Pages: 27-47

Print publication date: 29/05/2012

ISSN (print): 0149-2063

ISSN (electronic): 1557-1211

Publisher: Sage Publications, Inc.

URL: http://dx.doi.org/10.1177/0149206312445926

DOI: 10.1177/0149206312445926

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