Toggle Main Menu Toggle Search

Open Access padlockePrints

Product Bundling Strategies in Swedish Markets: Links to Business Orientation and Perceived Effects on Consumer Influence

Lookup NU author(s): Dr Anders Wappling


Full text for this publication is not currently held within this repository. Alternative links are provided below where available.

Publication metadata

Author(s): Wappling A, Strugnell C, Farley H

Publication type: Article

Publication status: Published

Journal: International Journal of Consumer Studies

Year: 2010

Volume: 34

Issue: 1

Pages: 19-27

ISSN (print): 1470-6423

ISSN (electronic): 1470-6431

Publisher: Wiley-Blackwell Publishing Ltd.


DOI: 10.1111/j.1470-6431.2009.00827.x


Altmetrics provided by Altmetric