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Product Bundling Strategies in Swedish Markets: Links to Business Orientation and Perceived Effects on Consumer Influence

Lookup NU author(s): Dr Anders Wappling

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Publication metadata

Author(s): Wappling A, Strugnell C, Farley H

Publication type: Article

Publication status: Published

Journal: International Journal of Consumer Studies

Year: 2010

Volume: 34

Issue: 1

Pages: 19-27

ISSN (print): 1470-6423

ISSN (electronic): 1470-6431

Publisher: Wiley-Blackwell Publishing Ltd.

URL: http://dx.doi.org/10.1111/j.1470-6431.2009.00827.x

DOI: 10.1111/j.1470-6431.2009.00827.x

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