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Influences on Consumer Evaluations of Product Bundles in the Northern Ireland Food Retail Market

Lookup NU author(s): Dr Anders Wappling

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Publication metadata

Author(s): Wappling A, Farley H, Armstrong G, Slater P

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: The European Institute of Retailing and Services Studies (EIRASS) Conference

Year of Conference: 2010

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