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Mass Customization - the New Frontier in Business Competition. Pine, BJ

Lookup NU author(s): Dr Richard Hull

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Publication metadata

Author(s): Hull R

Publication type: Review

Publication status: Published

Journal: R & D Management

Year: 1995

Volume: 25

Issue: 2

Pages: 254

Print publication date: 01/04/1995

ISSN (print): 0033-6807

ISSN (electronic): 1467-9310

URL: http://dx.doi.org/10.1111/j.1467-9310.1995.tb00915.x

DOI: 10.1111/j.1467-9310.1995.tb00915.x

Notes: Book Review QQ975 R D MANAGE

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