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Bringing the corporate brand to life: The brand manager as practical author

Lookup NU author(s): Dr Benjamin Golant

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Author(s): Golant BD

Publication type: Article

Publication status: Published

Journal: Journal of Brand Management

Year: 2012

Volume: 20

Issue: 2

Pages: 115-127

Print publication date: 10/08/2012

ISSN (print): 1350-231X

ISSN (electronic): 1479-1803

Publisher: Palgrave Macmillan Ltd.

URL: http://dx.doi.org/10.1057/bm.2012.44

DOI: 10.1057/bm.2012.44

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