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Environmental impact of different broiler production systems in Malaysia and consumer willingness to pay for reduced impact

Lookup NU author(s): Noraisah Spahat, Dr Jonathan Guy, Professor Ilias Kyriazakis, Professor Guy Garrod, Emerita Professor Sandra Edwards


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The objectives of this study were to i) estimate the environmental impact of different broiler production systems in Malaysia using a Life Cycle Assessment, with a functional unit of one tonne live-weight of broiler chickens and by taking a cradle to farm-gate approach; and ii) estimate consumers’ willingness to pay (WTP) for chicken meat produced with a higher regard for the environment, with consideration of socio-economic characteristics, using a Contingent Valuation Method. The environmental impact analysis using data for two intensive systems and one semi-intensive system showed clear differences in impact between the three systems, with the intensive closed-house system being the least environmentally impacting. The environmental awareness of respondents resulted in a stated WTP value for reduced environmental impact which was significantly higher than the average sale price of chicken meat at both national and regional levels, with half of respondents willing to pay an increment of 10% above the existing market price.

Publication metadata

Author(s): Spahat N, Guy J, Kyriazakis I, Garrod G, Edwards SA

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: 8th International Conference on LCA in the Agri-Food Sector

Year of Conference: 2012

Pages: 592-597