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Lookup NU author(s): Dr Stefanie ReissnerORCiD
Purposive storytelling is portrayed as a tool through which managers can shapeorganizational actors’ cognition and behaviour towards the achievement of a pre-definedideal. Drawing on the notions of Barnesian performativity and counter-performativity, thispaper establishes the theoretical potential for purposive storytelling to be a performativemanagement practice. It also discusses practical instances in which purposive storytelling canlead to Barnesian performativity and instances in which it is counter-performative. Theconclusion is that while purposive storytelling can have a performative function, this is by nomeans automatic.
Author(s): Reissner SC
Publication type: Conference Proceedings (inc. Abstract)
Publication status: Published
Conference Name: 29th EGOS Colloquium
Year of Conference: 2013
Date deposited: 24/10/2014
URL: http://www.egosnet.org/2013_montreal/general_theme
