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The performativity of purposive storytelling in management practice: Theory and practice

Lookup NU author(s): Dr Stefanie ReissnerORCiD



Purposive storytelling is portrayed as a tool through which managers can shapeorganizational actors’ cognition and behaviour towards the achievement of a pre-definedideal. Drawing on the notions of Barnesian performativity and counter-performativity, thispaper establishes the theoretical potential for purposive storytelling to be a performativemanagement practice. It also discusses practical instances in which purposive storytelling canlead to Barnesian performativity and instances in which it is counter-performative. Theconclusion is that while purposive storytelling can have a performative function, this is by nomeans automatic.

Publication metadata

Author(s): Reissner SC

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: 29th EGOS Colloquium

Year of Conference: 2013

Date deposited: 24/10/2014