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Lookup NU author(s): Professor Fred Lemke
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Author(s): Lemke F, Clark M, Wilson H
Publication type: Article
Publication status: Published
Journal: Journal of the Academy of Marketing Science
Year: 2011
Volume: 39
Issue: 6
Pages: 846-869
Print publication date: 01/12/2011
ISSN (print): 0092-0703
ISSN (electronic): 1552-7824
Publisher: Springer New York LLC
URL: http://dx.doi.org/10.1007/s11747-010-0219-0
DOI: 10.1007/s11747-010-0219-0
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