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Customer experience and customer value: determining the link in B2B settings

Lookup NU author(s): Professor Fred Lemke

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Author(s): Clark M, Lemke F, Wilson H, Macdonald E

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: 19th International Colloquium in Relationship Marketing (ICRM)

Year of Conference: 2011

URL: .www.rit.edu/cob/icrm/‎

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