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Understanding the experience of the bride and the groom: establishing leadership in the wedding industry

Lookup NU author(s): Professor Fred Lemke

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Publication metadata

Author(s): Lemke K, Lemke F

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: 18th International Colloquium in Relationship Marketing (ICRM 2010)

Year of Conference: 2010

URL: http://www.4fold.com/icrm/

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