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Managerial storytelling in practice: Dynamics and implications (impact report)

Lookup NU author(s): Dr Stefanie ReissnerORCiD


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This study investigated the purposive use of storytelling in management practice from the perspective of both storyteller and audience. The research findings have impact on both academic and non-academic audiences, which are described in detail in this report.

Publication metadata

Author(s): Reissner SC

Publication type: Report

Publication status: Published

Series Title:

Year: 2013

Print publication date: 01/01/2013

Source Publication Date: 2013

Institution: ESRC

Place Published: Swindon