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Hedonic Price Model of Table Olive in Turkish Markets: a Case Study of Bursa Province

Lookup NU author(s): Professor Hassan Vural

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Abstract

The overall appearance and size are the most effective factors for quality determination of olives. Moreover, quality classification and pricing of olives are done according to size namely the number of olive fruits per kilogram. The aim of this study was to designate the effects of some quality criteria: number of olive fruit/kg (188-363), width (14.23- 19.23 mm), height (18.23-24.17 mm), flesh/stone weight ratio (4.80-6.96) , total dry matter (41.27-47.19 %), total acidity as lactic acid (0.53-0.74 %), pH (5.10-5.29), total oil (21.70-26.77 %), fatty acid composition of raw table olives on price determination by hedonic model analysis. Statistical analysis of prices was done by using average retail prices of the samples. Lactic acid, flesh/stone weight ratio, total oil and linoleic acid factors had positive coefficients, so they positively affected the price. According to this model, main quality criteria affecting the price of olives were total acidity and flesh/stone weight ratio. Other factors did not significantly affect the table olive price. Especially the latter, since for the consumers, paying more would not only mean larger fruits but also a higher flesh ratio. Also, considering the factors having positive coefficients in price determination of table olives for both producers and consumers was important.


Publication metadata

Author(s): Tamer CE, Uylaser V, Incedayi B, Vural H, Copur OU

Publication type: Article

Publication status: Published

Journal: Notulae Botanicae Horti Agrobotanici Cluj-Napoca

Year: 2009

Volume: 37

Issue: 1

Pages: 219-223

Print publication date: 01/01/2009

Date deposited: 07/12/2013

ISSN (print): 0255-965X

ISSN (electronic): 1842-4309

Publisher: AcademicPres

URL: http://www.notulaebotanicae.ro/index.php/nbha/article/view/3124


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