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Lookup NU author(s): Deborah Forbes
Author(s): Forbes D, Smith P
Publication type: Conference Proceedings (inc. Abstract)
Publication status: Published
Conference Name: 12th International Colloquium on Nonprofit, Arts, Heritage and Social Marketing
Year of Conference: 2013
Date deposited: 11/12/2013
Publisher: Durham University Business School and Academy of Marketing
URL: https://www.academyofmarketing.org/arts-heritage-nonprofit-social-marketing-sig/events.html