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Implementation of an open innovation strategy for a radical innovation project at Jaguar

Lookup NU author(s): Dr Hanna Bahemia


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Publication metadata

Author(s): Bahemia H

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: 74th Annual Meeting of the Academy of Management AOM

Year of Conference: 2014

Publisher: Academy of Management


DOI: 10.5465/AMBPP.2014.13967a