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Temporal, affective, and embodied characteristics of taste experiences: a framework for design

Lookup NU author(s): Dr Marianna Obrist, Dr Robert Comber



This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License (CC BY-NC 4.0).


We present rich descriptions of taste experience through an analysis of the diachronic and synchronic experiences of each of the five basic taste qualities: sweet, sour, salt, bitter, and umami. Our findings, based on a combination of user experience evaluation techniques highlight three main themes: temporality, affective reactions, and embodiment. We present the taste characteristics as a framework for design and discuss each taste in order to elucidate the design qualities of individual taste experiences. These findings add a semantic understanding of taste experiences, their temporality enhanced through descriptions of the affective reactions and embodiment that the five basic tastes elicit. These findings are discussed on the basis of established psychological and behavioral phenomena, highlighting the potential for taste-enhanced design.

Publication metadata

Author(s): Obrist M, Comber R, Subramanian S, Piqueras-Fiszman B, Velasco C, Spence C

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: SIGCHI Conference on Human Factors in Computing Systems (CHI '14)

Year of Conference: 2014

Pages: 2853-2862

Date deposited: 02/05/2014

Publisher: ACM SIGCHI


DOI: 10.1145/2556288.2557007

Library holdings: Search Newcastle University Library for this item

Series Title: Proceedings of the SIGCHI Conference on Human Factors in Computing Systems

ISBN: 9781450324731