Browse by author
Lookup NU author(s): Professor Peter Anderson
Full text for this publication is not currently held within this repository. Alternative links are provided below where available.
This article discusses incentives to help make healthy choices the easy choices for individuals, operating at the levels of the individual, producers and service providers, and governments. Whereas paying individuals directly to be healthier seems to have a limited effect, offering financial incentives through health insurance improves health. Changing the environment to make healthier choices more accessible acts as an incentive to improve health. Employers can provide incentives to improve the health of their employees. Producers and service providers can take voluntary action to make their products less harmful, and they can be nudged into marketing healthier products within a regulatory environment. International agreements and monitoring systems can incentivize governments to do more for health. Lessons from climate change adaptation suggest that multilevel governance and policy integration are greater obstacles to policy change and implementation than knowing what has to be done. Policy change and implementation are triggered by many drivers, many of which are side effects of other policy pressures rather than of the direct policy goal itself. Effective action to reduce noncommunicable diseases will require leveraging social networks into a new ways of thinking about health; making better health prestigious and aspirational, and giving health and wellness a brand that encourages positive behavior change.
Author(s): Anderson P, Harrison O, Cooper C, Jane-Llopis E
Publication type: Article
Publication status: Published
Journal: Journal of Health Communication
Year: 2011
Volume: 16
Issue: suppl. 2
Pages: 107-133
Print publication date: 14/09/2011
ISSN (print): 1081-0730
ISSN (electronic): 1087-0415
Publisher: Taylor and Francis
URL: http://dx.doi.org/10.1080/10810730.2011.601531
DOI: 10.1080/10810730.2011.601531
Altmetrics provided by Altmetric
