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Lookup NU author(s): Professor David Campbell
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The websites of eight international companies were examined using content analysis for the extent to which public allegations of ethical malpractice made against the companies were responded to. Of the thirty-one individual allegations, all but seven were responded to although the quality and volume of responses varied. Findings allow for the conclusion that in addition to other functions such as advertising, selling and reporting, corporate websites can be and are used for reputation management purposes. The study also finds that the unique technical features of websites makes them a more appropriate medium for some types of reputation management disclosure than hard copy disclosures.
Author(s): Campbell DJ, Beck AC
Publication type: Article
Publication status: Published
Journal: Business Ethics: a European Review
Year: 2004
Volume: 13
Issue: 2/3
Pages: 100-116
ISSN (print): 0962-8770
ISSN (electronic): 1467-8608
Publisher: Blackwell Publishing Ltd
URL: http://dx.doi.org/10.1111/j.1467-8608.2004.00357.x
DOI: 10.1111/j.1467-8608.2004.00357.x
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