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A Research Framework for Social Commerce Adoption

Lookup NU author(s): Dr Nick Hajli

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Abstract

Social relationships on the internet through the emergence of Web 2.0 applications created new opportunities for business. This is mainly because of the growth of social networking sites, which has also developed e-commerce. The current development in e-commerce opened a new stream, entitled social commerce, which is using social technologies to create an environment for generating social interactions. These social interactions can drive online social support in e-commerce, which in turn is creating trust and an increased intention to use social commerce.

Publication metadata

Author(s): Hajli MN

Publication type: Article

Publication status: Published

Journal: Information Management & Computer Security

Year: 2013

Volume: 21

Issue: 3

Pages: 144-154

Acceptance date: 10/10/2012

ISSN (print): 0968-5227

ISSN (electronic): 1758-5805

Publisher: Emerald Group Publishing Limited

URL: http://dx.doi.org/10.1108/IMCS-04-2012-0024

DOI: 10.1108/IMCS-04-2012-0024

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