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A Study of the Impact of Social Media on Consumers

Lookup NU author(s): Dr Nick Hajli

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Publication metadata

Author(s): Hajli MN

Publication type: Article

Publication status: Published

Journal: International Journal of Market Research

Year: 2014

Volume: 56

Issue: 3

Pages: 387-404

Online publication date: 12/05/2014

Acceptance date: 01/01/1900

ISSN (print): 1470-7853

Publisher: World Advertising Research Center Ltd.

URL: https://www.mrs.org.uk/ijmr_article/article/101805

DOI: 10.2501/IJMR-2014-025

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