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Lookup NU author(s): Dr Nick Hajli
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The purpose of this paper is to explore in depth how Web 2.0 (focusing on social media) contributes to create a better communication channel to provide information, support and assistance to patients. Social relationships of individuals on the Internet through social media have created added value for many industries. This phenomenon can be an opportunity for the health care industry, which has encountered huge challenges such as increasing demands, budget cuts, growing numbers of patients and more demanding patient expectations. Web 2.0 and social media have the potential value to make possible an increase in the productivity of modern health care and a reduction in cost to the central government. Social media introduces better channels of communication with patients to increase the value of e-health. Social media are building more social communities that empower patients to share their personalized health information and treatments.
Author(s): Bugshan H, Hajli MN, Lin X, Featherman M, Cohen I
Publication type: Article
Publication status: Published
Journal: Qualitative Market Research: An International Journal
Year: 2014
Volume: 17
Issue: 3
Pages: 283-296
Print publication date: 15/11/2013
ISSN (print): 1352-2752
ISSN (electronic): 1758-7646
Publisher: Emerald Group Publishing Limited
URL: http://dx.doi.org/10.1108/QMR-07-2013-0048
DOI: 10.1108/QMR-07-2013-0048
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