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A micro-level perspective on the implementation of corporate social responsibility practices in multinational corporations

Lookup NU author(s): Dr Laurence Vigneau

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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (CC BY-NC-ND).


Abstract

The aim of this paper is to examine the implementation of corporate social responsibility (CSR) practices across subsidiaries within a multinational corporations (MNC). The research relies on an 18-month qualitative case study to establish a novel definition and framework of implementation, which capture two complementary aspects: [1] enactment of commitment into operations and [2] alignment of practices across hierarchical levels, divisions and units. Through this perspective, implementation can be seen as a combination of processes of engagement towards the new practice and measurable outcomes across the firm. This paper provides a micro-level perspective on implementation by offering insight into specific barriers and enablers to implementation. This study also extends current knowledge on headquarter-subsidiary relationships by illustrating divergences between units during the implementation


Publication metadata

Author(s): Vigneau L

Publication type: Article

Publication status: Published

Journal: Journal of International Management

Year: 2020

Volume: 26

Issue: 4

Print publication date: 01/12/2020

Online publication date: 03/11/2020

Acceptance date: 10/09/2020

Date deposited: 14/04/2016

ISSN (print): 1075-4253

ISSN (electronic): 1873-0620

Publisher: Elsevier Inc.

URL: https://doi.org/10.1016/j.intman.2020.100804

DOI: 10.1016/j.intman.2020.100804


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