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Handbook of Research on Integrating Social Media into Strategic Marketing

Lookup NU author(s): Dr Nick Hajli

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Abstract

The Handbook of Research on Integrating Social Media into Strategic Marketing explores the use of social networking and other online media in marketing communications, including both best practices and common pitfalls to provide comprehensive coverage of the topic. This book is intended for marketing professionals, business managers, and anyone interested in how social media fits into today’s marketing environments

Publication metadata

Editor(s): Hajli Nick

Publication type: Edited Book

Publication status: Published

Series Title:

Year: 2015

Number of Pages: 399

Print publication date: 04/04/2015

Online publication date: 04/03/2015

Acceptance date: 17/10/2014

Publisher: IGI Global

Place Published: USA

URL: http://www.igi-global.com/book/handbook-research-integrating-social-media/123115#table-of-contents

DOI: 10.4018/978-1-4666-8353-2

Library holdings: Search Newcastle University Library for this item

ISBN: 9781466683532

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