Get Electric Vehicles Going - A Segmentation Approach for the Adoption of Electric Vehicles in Organizations

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Author(s): Mueller D, Woisetschlaeger DM, Ommen NO, Backhaus C

Editor(s): Compiled by Alan Bradshaw; Mikko Laamanen; and Alexander Reppel

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: Abstracts from the 2014 Macromarketing Conference

Year of Conference: 2015

Pages: 131-131

Print publication date: 01/03/2015

Online publication date: 22/09/2014

ISSN: 0276-1467

Publisher: Sage Publications, Inc.

URL: http://dx.doi.org/10.1177/0276146714550875

DOI: 10.1177/0276146714550875

Notes: Macromarketing and the Crisis of the Social Imagination Proceedings of the 39th Annual Macromarketing Conference

Library holdings: Search Newcastle University Library for this item

Series Title: Journal of Macromarketing

ISBN: 15526534

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