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Integrated Smartcard Solutions: Do People Want One Card For All Their Services?

Lookup NU author(s): Dr Gareth Evans, Dr Amy Guo, Professor Phil BlytheORCiD

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Abstract

Smartcard technologies offer the potential for bringing transport and citizen services onto a single smartcard platform – referred to henceforth as an integrated ‘TranCit’ card. One question never fully addressed thus far is whether the general public see the integration of services onto a single card as desirable. Based upon research undertaken through the Yorcard trials, this paper presents the analysis of a series of three focus groups and 251 responses to a public questionnaire which investigated the general desire for multi-application, integrated smartcards. Our findings suggest there is potential for an integrated TranCit card, facilitating easier access to services and travel options across boundaries, even at the international level. A number of operational, technical and data security issues exist which need to be resolved before there would be a greater acceptance of an integrated TranCit card, from both the traveller and the service provider perspective.

Publication metadata

Author(s): Evans GD, Guo W, Blythe PT, Burden M

Publication type: Article

Publication status: Published

Journal: Transportation Planning and Technology

Year: 2015

Volume: 38

Issue: 5

Pages: 534-551

Online publication date: 23/06/2015

Acceptance date: 08/04/2015

ISSN (print): 0308-1060

ISSN (electronic): 1029-0354

Publisher: Taylor & Francis

URL: http://dx.doi.org/10.1080/03081060.2015.1039233

DOI: 10.1080/03081060.2015.1039233

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