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Lookup NU author(s): Professor Simon McKerrellORCiD
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We communicate multimodally. Everyday communication involves not only words, but gestures, images, videos, sounds and of course, music. Music has traditionally been viewed as a separate object that we can isolate, discuss, perform and listen to. However, much of music's power lies in its use as multimodal communication. It is not just lyrics which lend songs their meaning, but images and musical sounds as well. The music industry, governments and artists have always relied on posters, films and album covers to enhance music's semiotic meaning. This book considers musical sound as multimodal communication, examining the interacting meaning potential of sonic aspects such as rhythm, instrumentation, pitch, tonality, melody and their interrelationships with text, image and other modes, drawing upon, and extending the conceptual territory of social semiotics. In so doing, this book brings together research from scholars to explore questions around how we communicate through musical discourse, and in the discourses of music. Methods in this collection are drawn from Critical Discourse Analysis, Social Semiotics and Music Studies to expose both the function and semiotic potential of the various modes used in songs and other musical texts. These analyses reveal how each mode works in various contexts from around the world often articulating counter-hegemonic and subversive discourses of identity and belonging. - See more at: http://www.bloomsbury.com/uk/music-as-multimodal-discourse-9781474264426/#sthash.TpuRX5n4.dpuf
Editor(s): Way L, McKerrell S
Series Editor(s): Paul Bouissac
Publication type: Edited Book
Publication status: Published
Series Title: Advances in Semiotics
Year: 2017
Number of Pages: 256
Print publication date: 26/01/2017
Acceptance date: 20/05/2015
Publisher: Bloomsbury
Place Published: London & New York
URL: http://www.bloomsbury.com/uk/music-as-multimodal-discourse-9781474264426/
Library holdings: Search Newcastle University Library for this item
ISBN: 9781474264426