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Lookup NU author(s): Professor Fred Lemke
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Author(s): Toon M, Lemke F
Editor(s): Gummerus J;Grönroos C
Publication type: Conference Proceedings (inc. Abstract)
Publication status: Published
Conference Name: 23rd International Colloquium on Relationship Marketing (ICRM)
Year of Conference: 2015
Acceptance date: 17/06/2015
URL: https://web.archive.org/web/20160305213326/https://www.hanken.fi/en/about-hanken/organisation/departments-and-subjects/department-marketing/cers/icrm-2015