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Lookup NU author(s): Professor Fred Lemke
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Author(s): Osei-Frimpong K, Wilson A, Lemke F
Editor(s): Hennig-Thurau, T; Hofacker, C
Publication type: Conference Proceedings (inc. Abstract)
Publication status: Published
Conference Name: 2016 Winter Marketing Educators' Conference
Year of Conference: 2016
Pages: K45-46
Acceptance date: 15/10/2015
URL: https://www.ama.org/events-training/Conferences/Pages/Winter-Marketing-Educators-Conference.aspx