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Entrepreneurship through a qualitative lens: Insights on the construction and/or discovery of entrepreneurial opportunity

Lookup NU author(s): Professor Roy Suddaby


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This article applies inductive analytic techniques to identify and elaborate on two recurring themes that underpin the core puzzle of entrepreneurship research — where entrepreneurial opportunities come from. The first theme is the unique role of imprinting, or the profound influence of social and historical context in constraining the perceptual apparatus of entrepreneurs and delimiting the range of opportunities for innovation available to them. Second, our analysis offers insight into the counterbalancing role of reflexivity, operating at both individual and collective levels of analysis, in generating the ability of entrepreneurs to overcome the constraints of imprinting. These insights are based on a thematic review of the nine studies that comprise this special issue on qualitative research. The nine studies, individually and each in their own way, offer key insights into how we might better understand the emergence of entrepreneurial opportunity.

Publication metadata

Author(s): Suddaby R, Bruton GD, Si SX

Publication type: Article

Publication status: Published

Journal: Journal of Business Venturing

Year: 2015

Volume: 30

Issue: 1

Pages: 1-10

Print publication date: 01/01/2015

Online publication date: 11/10/2014

ISSN (print): 0883-9026

ISSN (electronic): 1873-2003

Publisher: Elsevier


DOI: 10.1016/j.jbusvent.2014.09.003


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