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The Operationalization of Corporate Social Responsibility in Multinational Enterprises: A Multi-level Model of Integration

Lookup NU author(s): Dr Laurence Vigneau


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Normal 0 21 false false false EN-GB JA X-NONE The aim of this paper is to examine the integration of corporate social responsibility (CSR) across the units - head office and subsidiaries - within a multinational enterprise (MNE). More precisely, it investigates two important aspects of the integration processes, the alignment of CSR practices across offices and the enactment of CSR commitment into behaviour. The paper is based on an in-depth qualitative case study and contributes to the existing literature by establishing a multi-level model of integration, which captures both the alignment (categorized as the depth and breadth of integration) and enactment (categorized as the internalization and implementation of practices) aspects. The paper also provides evidence on the influence of relational characteristics on the integration of CSR by highlighting the role of both formal/informal and horizontal/vertical relationships inside MNEs. This paper therefore offers an account of the integration of CSR across an MNE by enhancing our understanding of the influence of the parent-subsidiary relationships on the international management of CSR.

Publication metadata

Author(s): Vigneau L, Humphreys J

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: 75th Annual Meeting of the Academy of Management

Year of Conference: 2015