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From Mad Men to Math Men: The Rise of Expertise in Digital Measurement and the Shaping of Consumer Preferences

Lookup NU author(s): Professor Roy Suddaby


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Publication metadata

Author(s): Viale T, Gendron Y, Suddaby R

Publication type: Article

Publication status: Published

Journal: Accounting, Auditing and Accountability Journal

Year: 2017

Volume: 30

Issue: 2

Pages: 270-305

Online publication date: 01/01/2017

Acceptance date: 22/12/2015

ISSN (print): 1368-0668

ISSN (electronic): 1758-4205

Publisher: Emerald Publishing Limited


DOI: 10.1108/AAAJ-12-2014-1887


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