Browse by author
Lookup NU author(s): Professor Raffaele Filieri
Full text for this publication is not currently held within this repository. Alternative links are provided below where available.
Online reviews (ORs) are continuing to foster a renewed spread of word-of-mouth in the travel industry. Travelers are increasingly using ORs to inform them about accommodations and other tourism-related products. As such, it is important to improve our understanding of the behavioral consequences of e-word-of-mouth. In this article, we adopt the elaboration likelihood model to identify what influences travelers to adopt information from ORs in their decision making. We measure the influence of six dimensions of information quality that are part of the central route and two dimensions that are associated with the peripheral route of persuasion. The results of this study reveal that product ranking, information accuracy, information value-added, information relevance, and information timeliness are strong predictors of travelers’ adoption of information from ORs on accommodations. These results imply that high-involvement travelers adopt both central (information quality) and peripheral (product ranking) routes when they process information from ORs.
Author(s): Filieri R, McLeay F
Publication type: Article
Publication status: Published
Journal: Journal of Travel Research
Print publication date: 01/01/2014
Online publication date: 25/03/2013
Acceptance date: 20/02/2013
ISSN (print): 0047-2875
ISSN (electronic): 1552-6763
Publisher: Sage Publications, Inc.
Altmetrics provided by Altmetric