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E-WOM and Accommodation: An Analysis of the Factors That Influence Travelers’ Adoption of Information from Online Reviews

Lookup NU author(s): Professor Raffaele Filieri

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Abstract

Online reviews (ORs) are continuing to foster a renewed spread of word-of-mouth in the travel industry. Travelers are increasingly using ORs to inform them about accommodations and other tourism-related products. As such, it is important to improve our understanding of the behavioral consequences of e-word-of-mouth. In this article, we adopt the elaboration likelihood model to identify what influences travelers to adopt information from ORs in their decision making. We measure the influence of six dimensions of information quality that are part of the central route and two dimensions that are associated with the peripheral route of persuasion. The results of this study reveal that product ranking, information accuracy, information value-added, information relevance, and information timeliness are strong predictors of travelers’ adoption of information from ORs on accommodations. These results imply that high-involvement travelers adopt both central (information quality) and peripheral (product ranking) routes when they process information from ORs.

Publication metadata

Author(s): Filieri R, McLeay F

Publication type: Article

Publication status: Published

Journal: Journal of Travel Research

Year: 2014

Volume: 53

Issue: 1

Pages: 44-57

Print publication date: 01/01/2014

Online publication date: 25/03/2013

Acceptance date: 20/02/2013

ISSN (print): 0047-2875

ISSN (electronic): 1552-6763

Publisher: Sage Publications, Inc.

URL: http://dx.doi.org/10.1177/0047287513481274

DOI: 10.1177/0047287513481274

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