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The role of brand attachment and its antecedents in brand equity in higher education

Lookup NU author(s): Professor Savvas PapagiannidisORCiD, Professor Eleftherios AlamanosORCiD



This is the authors' accepted manuscript of a conference proceedings (inc. abstract) that has been published in its final definitive form by Academy of Marketing Science, 2016.

For re-use rights please refer to the publisher's terms and conditions.

Publication metadata

Author(s): Dennis C, Papagiannidis S, Alamanos E, Bourlakis M

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: Academy of Marketing Science Annual Conference

Year of Conference: 2016

Online publication date: 18/05/2016

Acceptance date: 03/03/2016

Date deposited: 13/01/2018

Publisher: Academy of Marketing Science