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Lookup NU author(s): Professor Raffaele Filieri
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Author(s): Filieri R, Woodruffe-Burton H
Publication type: Conference Proceedings (inc. Abstract)
Publication status: Published
Conference Name: Academy of Marketing Conference
Year of Conference: 2015
Online publication date: 07/07/2015
Acceptance date: 31/03/2015
URL: http://programme.exordo.com/am2015/delegates/presentation/267/