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Understanding Chinese consumers’ choice of smartphone brands: an exploratory study

Lookup NU author(s): Professor Raffaele Filieri


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Publication metadata

Author(s): Filieri R, Woodruffe-Burton H

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: Academy of Marketing Conference

Year of Conference: 2015

Online publication date: 07/07/2015

Acceptance date: 31/03/2015